The Formulation of Strategic Management for Market Development and Competition of Ground Coffee Product in SMEs of East Manggarai Regency

The business unit's development is determined by its ability to design a marketing strategy. This study was intended determine the criteria and sub-criteria for resources using ANP model formulate an alternative strategy TOPSIS method in small medium enterprises (SMEs) ground coffee product East Manggarai Regency. sampling used this research proposive sampling. Data collected questionnaire from 36 respondents. Research analytical network process (ANP) techinique order preference similarity ideal solution (TOPSIS) method. analyze priority of resources, while highest value on strategies. revealed that with weight formulating strategies developing effective new products services 0.118. differentiation 1.00. Hence, it can be concluded appropriate competition SMEs Regency supported selected services.